Made for Moms, by a Mom Who Gets It.
Swoop by Kate was created with one mission: no mom should feel completely depleted or stuck in the chaos. From organizing closets to managing household to-dos, we offer real-life support that actually makes a difference. We’re here to help you breathe easier and bring order to the daily swirl.
Based in Norwell, MA and serving the South Shore of Massachusetts, Swoop is about progress over perfection—and about making sure you never feel like you're doing it all alone.
MOMS
SUPPORTED
CLOSETS
ORGANIZED
100+
50
300+
HOURS Of
SUPPORT DELIVERED
Hey there, I’m Kate.
I started Swoop because I needed something like it—and I couldn’t find it. After having my kids, I was completely overwhelmed. The house, the laundry, the mental load… it all felt like too much, and I just wanted someone to step in, support me, and help me catch my breath.
But that kind of help didn’t exist. So I created it.
Swoop was born out of my own experience—out of those messy, exhausting, beautiful days of motherhood where you need more than advice… you need actual support. My mission is to give other moms what I wish I had: real, hands-on help from someone who understands the chaos and cares enough to show up and make life easier.
Whether I’m folding laundry, tackling a toy explosion, or just helping you feel less alone in your own home, I’m here to bring calm to the chaos—and remind you that you don’t have to do it all on your own.
“Literally amazing”
“Bless your heart, I can't tell you how literally amazing it is coming home to a house you have swooped.”
— D, working Mom of 4
@SWOOPBYKATE
